Market Strategy and Analytics Partners, LLC


		PARTNERS FOUNDING PARTNERS David H. Yedwab Paul B. Robinson DAVID H. YEDWAB David Yedwab is a Founding Partner in Market Strategy and Analytics Partners LLC. He is a seasoned technology marketing executive with over 25 years experience providing marketing, sales, technology and business strategy advice to many of the world's largest and most successful companies including - Cisco, AT&T, BellSouth, Apple, NTT, NEC, Nortel, Samsung and Siemens. His specialties are business and product strategy, distribution channel development, product marketing and competitive differentiation. Mr. Yedwab has appeared on CBS News 48 Hours, CNBC and Bloomberg Business Radio. He is often quoted in national business publications such as Fortune, USA Today, Investor's Business Daily and the Internet and telecommunications trade press. Prior to starting Market Strategy and Analytics Partners, Mr. Yedwab managed the Public and Private Networking practices of The Eastern Management Group. This has included engagements covering market and distribution requirements and strategies for next generation networks; marketing programs designed to help enterprise providers to increase their revenues and market shares; the implications of the business transformation driven by the Internet, broadband and mobile networks; the emergence of the e-commerce and its challenges and opportunities for private and public networks. Mr. Yedwab has also spent time working in the financial community developing trading networks. His activities were in conjunction with major securities, banking and financial services firms, both domestically and internationally. He has held business development, marketing and sales management positions with AT&T, including the management of a national account team and the development, negotiation and dissolution of business ventures. At Bell Laboratories, Mr. Yedwab worked as a data processing/data communication system designer, developer and performance analyst. Mr. Yedwab also worked for Univac (now Unisys) in pre- and post-sales support, and as a scientific programmer for United Aircraft Research Laboratories (now United Technologies). Mr. Yedwab also served as an adjunct instructor in Computer Science at Fairleigh Dickinson University and The County College of Morris. Mr. Yedwab has served on the Boards of Directors at TeraForce Technologies (TERA), and Advisory Boards at Assured Access and Sybridge. Mr. Yedwab received his Bachelor's degree in Physics from Rensselaer Polytechnic Institute, where he was a National Science Foundation Undergraduate Research Participant. He also received an M.S. in Computer Science from Stevens Institute of Technology. PAUL B. ROBINSON, PhD, CMA, CFM Paul Robinson is a Founding Partner in Market Strategy and Analytics Partners LLC. He is multi-faceted professional with 40 years experience in all aspects of finance, process re-engineering, project and quality management, marketing, market analysis & forecasting, pricing, and corporate planning. Dr. Robinson's research skills are unmatched and his analyses make the intricacies of financial models "talk" to senior executives, investors and financial analysts. Prior to starting Market Strategy and Analytics Partners he was a Vice President at the Eastern Management Group for 8+ years where he gained broad engagement experience advising telecoms, ISVs, and equipment manufacturers in the communications space on distribution channels, marketing programs and positioning strategies, and the development of business plans and business cases driving investment and market entry, expansion and exit. While at AT&T Dr. Robinson was responsible for all Business Markets revenue and volume forecasting and competitive analysis. He served as CFO of the Inbound (i.e., 800, 900 and teleconferencing) Services business unit during the industry cut over to number portability. He was also CFO of the high end business markets segment, and as a member of the senior management team participated in reengineering the Business Markets Division to a market facing organization focusing on solution sales, strong relationship management, and shortened time to market. He redesigned AT&T's internal transfer pricing policy and has served as CIO business manager and program controller just prior to his retirement. Dr. Robinson received his Ph.D. in Operations Research from NYU. He holds Institute of Management Accounting certifications in Management Accounting and Financial Management. He has over a dozen technical publications, and is a member of the Editorial Review Board of Project Management Journal.